Social Media Questions

  1. Does my page look the part?

    Is the tone of voice of my posts and graphics consistent with the brand adjectives in my report?
    Are my color choices and visual approach consistent with my brand voice?

  2. Does it instantly resonate?

    Would a visitor to my social profile understand my brand voice instantly?

  3. Is my story strong?

    Are my posts telling a story that supports my brand voice?

  4. How can I use my brand voice to improve my engagement?

    Can I use my brand voice vocabulary to write more engaging posts, stories and replies?

  5. Does my overall tone carry my brand voice?

    My brand voice adjectives included adorable, caring, enchanting and whimsical. Am I using them or their synonyms to soften and add warmth to my messaging?

  6. What other elements can I use to present my brand voice?

    What images, graphic styles, frames, fonts, quotes and colors can I use to reflect my brand voice?

Website Questions

Do my headings, menus, forms, pages and posts jive with the gist of my brand archetype and adjectives?

  1. Am I easy to fall in love with?

    Forget Google, SEM and SEO for a minute. Does my homepage mirror my brand’s personality to humans in an instant?

  2. Can I use better brand-specific phrasing?

    A “glamorous” Pinterest content creation service might be The Pinterest Makeover. Subscribe for more clues like this from our scribes.

  3. What’s unique about my offer?

    Are there bonus resources, product features or promotions that my unique voice and values can offer that my competitors can’t?

  4. Am I communicating in more than words?

    Would a visitor “hear” my brand voice through visuals and other elements without reading a single word on my site?

  5. What are my long term brand goals?

    What would be a most perfect visual example of my brand voice if I had unlimited resources?

Culture Questions

Would my clients, staff and partners use any or all of the words I chose in the brand voice quiz to describe me?

  1. What in-house first impressions do I give?

    Would an employee’s first-day experience be commensurate with their expectations?

  2. How can I train my team to use the voice? (other than by watching Yoda)

    How can I make sure everyone understands our brand voice basics and the reasoning behind them so they can weave it into their communication?

  3. How can I find tuned-in people?

    How do I attract the right peas to my pod?

  4. What’s different about us?

    How does my brand voice help my employees differentiate us from competitors?

Customer Experience Questions

Are my sales collateral, e-mail signatures, support responses, microcopy and product copy built using my brand’s adjectives, their synonyms and spin-off words?

  1. Do I handle calamity in a way that’s appropriate to my brand voice?

    “Sorry to see you go.” has been done to death. “Kind words can be short and easy to speak, but their echos are truly endless.” – Mother Teresa. Having said that, people who are the most difficult to please are often the least worth pleasing.

  2. Do my customer happiness engineers understand “brand voice” thinking?

    Although they might not technically be a part of the marketing or design team, do they feel like their role in the customer experience is valued?

  3. Is the design of my forms and docs dictated by my brand voice or vice versa?

    Does my brand voice echo my logo?

Marketing & Advertising Questions

  1. How do most of our clients find us?

    Do those channels and strategies reflect our brand values?

  2. Do we empower our customers to spread our words?

    Are we giving our customers the vocabulary to easily and accurately recommend us?

  3. Does our advertising appeal to archetypes like mine?

    ::: the other Innocents, Everypersons, Heroes, Caregivers, Explorers, Outlaws, Lovers, Creators, Rulers, Magicians, Sages, and Jester archetypes?

  4. What’s a creative, brand-building way I can reward loyal customers?

    Morning Brew built an audience in the millions with an on-point, well-executed brand voice and some mediocre swag.