Is the tone of voice of my posts and graphics consistent with the brand adjectives in my report?
Are my color choices and visual approach consistent with my brand voice?
Would a visitor to my social profile understand my brand voice instantly?
Are my posts telling a story that supports my brand voice?
Can I use my brand voice vocabulary to write more engaging posts, stories and replies?
My brand voice adjectives included adorable, caring, enchanting and whimsical. Am I using them or their synonyms to soften and add warmth to my messaging?
What images, graphic styles, frames, fonts, quotes and colors can I use to reflect my brand voice?
Do my headings, menus, forms, pages and posts jive with the gist of my brand archetype and adjectives?
Forget Google, SEM and SEO for a minute. Does my homepage mirror my brand’s personality to humans in an instant?
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Are there bonus resources, product features or promotions that my unique voice and values can offer that my competitors can’t?
Would a visitor “hear” my brand voice through visuals and other elements without reading a single word on my site?
What would be a most perfect visual example of my brand voice if I had unlimited resources?
Would my clients, staff and partners use any or all of the words I chose in the brand voice quiz to describe me?
Would an employee’s first-day experience be commensurate with their expectations?
How can I make sure everyone understands our brand voice basics and the reasoning behind them so they can weave it into their communication?
How do I attract the right peas to my pod?
How does my brand voice help my employees differentiate us from competitors?
Are my sales collateral, e-mail signatures, support responses, microcopy and product copy built using my brand’s adjectives, their synonyms and spin-off words?
“Sorry to see you go.” has been done to death. “Kind words can be short and easy to speak, but their echos are truly endless.” – Mother Teresa. Having said that, people who are the most difficult to please are often the least worth pleasing.
Although they might not technically be a part of the marketing or design team, do they feel like their role in the customer experience is valued?
Does my brand voice echo my logo?
Do those channels and strategies reflect our brand values?
Are we giving our customers the vocabulary to easily and accurately recommend us?
::: the other Innocents, Everypersons, Heroes, Caregivers, Explorers, Outlaws, Lovers, Creators, Rulers, Magicians, Sages, and Jester archetypes?
Morning Brew built an audience in the millions with an on-point, well-executed brand voice and some mediocre swag.