A Defensible Perspective

As I wrestled to work some meaning into this month’s seventh edition of inwords, I found the beautiful, Ukrainian-coloured bird above, the Eurasian Blue Tit (Cyanistes caeruleus), for its hero image. This particular Tit is listed as being of Least Concern on the IUCN’s Red List of endangered species. Last year, as we were short-listing […]

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Archetypes’ Got Talent

inwords Brand Voice News #6 In 1977 a wise man named Gerry Adams gave me the secret to life. Mind you, I seem to remember having to ask him for it. He was a modest guy — his only panache a pair of cowboy boots and a single Cadillac. I was an 18-year old Nova […]

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100+ Adjectives to Describe and Design your Brand Voice

Your brand’s design aesthetic is part of what determines the kind of customers you’ll attract, how you’re different from your competitors, and how you stand out in the marketplace. It’s not just your logo and typeface. It’s much bigger than that. One definition of aesthetic is, “a set of principles underlying the work of a […]

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