Privacy Principles

The Privacy Policy below outlines how we use any personal information you provide and how we safeguard your privacy, whether you have provided any personal information or not.

In addition to agreeing to our Privacy Policy, by taking a quiz, or by using the material in free or paid Brand Voice Reports you are accepting the Terms of Use shown below.

We comply with Australia’s Privacy Principles (APP), California’s Consumer Privacy Act (CCPA), Canada’s new Consumer Privacy Protection Act (CPPA) and Europe’s General Data Protection Regulation (GDPR).

Privacy Specifics


If you leave a comment or a review on the site you can choose to have your name and e-mail address saved using a cookie so that you don’t have to enter your details again should you decide to leave another. These kinds of cookies are set to last for one year by default but you can delete some or all cookies from your computer anytime. Just look up the steps for clearing cookies specific to the browser and device you’re using.

In some cases: ordering a free or paid Brand Voice Report; registering for a branding course or creating an account here at, WordPress, the open source platform this site is built with, will set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you quit your browser.

Several cookies will be created when you sign in to create or revise credentials and your screen display choices. Login cookies last for two days; screen option cookies last for a year. If you check the option to “Remember Me”, your login will persist for two weeks. If you log out of your account, those login cookies will be removed.

You can install the Privacy Badger extension (a project of the non-profit Electronic Frontier Foundation) for most popular browsers to detect whether you’re being tracked. And you can check the cookies that are being set by any website at


If you leave a comment on a post, or review a How to Brand You report, course, or workshop, the data shown in the comment form is collected along with your IP address and browser user agent string to detect and reduce spam. An anonymized string (also called a hash) may be created from your email address (if you provide one) and provided to the Gravatar service to verify whether or not you are one of its users. If you’ve commented on other WordPress sites, there’s a good chance you already have a Gravatar avatar, in which case, after vetting your comment, that profile picture is visible to the public adjacent to your remarks. Gravatar, like WordPress, WooCommerce, JetPack and Akismet are part of Automattic. Automattic’s privacy policy is here.

Contact forms

Any information you send in a contact form stays with us, in Canada, and isn’t shared.


You will often find excerpts from material created by others about archetypes, branding and how to refine your brand’s voice here at We’re diligent about asking for permission in advance unless we believe the material to be clearly ‘fair use’ (or, as it’s called in Australia, ‘fair dealing‘ or, if it has been identified as Attribution 4.0 International (CC BY 4.0) by Creative Commons. If you, as a copyright holder, feel that we have infringed on your rights please let us know by emailing and we will promptly modify the material, clarify its attribution or remove it completely.


We use MailPoet to send inwords newsletters.

Embedded content

Occasionally pages, articles, blog posts, course and workshop descriptions on this website will include embedded material like videos, images, quotes, poems, music, articles and definitions from other sources. Embedded content behaves in exactly the same way as it would if you were viewing it on the originating site. In other words, other sites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction within the embedded content, including tracing your interaction with it, if you have an account and are logged in to that website. We are mindful of the external sources we choose to include.


There is no Facebook, Google or other advertising/social media tracking at, however, (1) we use Matomo Analytics so we can understand how visitors interact with the site because it’s trusted on over 1 million websites (including those of NASA, the United Nations, Amnesty International and the European Commission); and because it’s open source. (2) Easy Digital Downloads, our shopping cart checkout solution and the platform that delivers your report, anonymously tracks how that plugin is used.

How long your data is retained

If you leave a comment, it and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. This site also securely stores any personal information you provide in your user profile. You can see, edit (anything except your username) and delete your personal information at any time. Website administrators can also see and edit that information.

What rights you have to your data

If you have an account on this site, or have left comments, you can request an export of your personal data. You can also request to have your personal data erased. This does not include any data we may be obliged to keep for administrative, legal or security purposes.

Where your data goes

In order to save your Brand Voice Report here, you may need to provide your email address or create a free account. You will receive an email to confirm your report’s web address and you may receive an email to confirm your report’s deletion or substantial updates to this privacy policy. You can unsubscribe anytime with one click.

Stripe and PayPal are the payment gateways that securely process the purchases you make on this site. is hosted securely by (an affiliate link because we ❤️ Host With Love’s service) on Canadian hydro-powered web servers in Quebec, Canada.

Terms of Use

Responsibility for Content

We monitor user-created and user-supplied content, and we curate material and resources that have been created by others, but doing so does not constitute our endorsement of any users or services. We aren’t responsible for the statements made by any third party, nor can we be held responsible for the consequences of any errors in, or omissions from, content that has been created by, or on behalf of How to Brand You. We reserve the right to terminate abusive accounts or material at our sole discretion.

Availability and Accessibility

It’s in our best interests to ensure free, uninterrupted access to the Brand Voice Quiz and Reports, but it’s impossible for any site to guarantee 100% up-time. Furthermore, we may update, revise or restrict the availability of any part of the site.

Representation, Warranty and Refunds

You are responsible for any content you contribute to this site and you warrant that you are its author, or that you have the authority to do so. Text and images at may contain links and references to external content that we cannot be held responsible for.

We will cheerfully refund payments for individual reports on the day of purchase. Just e-mail your order ID or forward your receipt email to

Customer Support

For help with your Brand Voice Report or your account, please e-mail, or check our Frequently Asked Questions page.


We reserve the right to modify these Terms, our Privacy Policy, and our Pricing, Plans, Services at any time, for any reason. Changes will be clearly identified here on this page. If you have subscribed for updates we’ll let you know if anything more than a typo gets fixed.